DIGITAL MARKETING BY INDUSTRY
Digital Marketing for Businesses in Different Industries
Different businesses face different customers, buying journeys and digital challenges. We adapt digital marketing around the industry you operate in and the customers you want to reach.
⌕ Search visibility • Local discovery • Content & social • Paid advertising
Industry-specific strategy
Your customers, competitors and buying journey matter. Your digital marketing should reflect them.
One connected approach
SEO, local visibility, social media, content, advertising, websites and analytics work together.
Built around your goals
The focus is on becoming easier to discover, easier to trust and easier to contact.
WHY INDUSTRY MATTERS
Your industry changes how customers find, compare and choose businesses.
A hotel, manufacturer, real estate company and private school may all need digital marketing, but the customer journey is not the same. That is why our approach starts with the business and its market.
01
Different customers
Your audience, their questions and the reasons they choose you should shape your content and visibility strategy.
02
Different buying journeys
Some customers call quickly. Others research, compare options and build confidence before contacting a business.
03
Different opportunities
Industry-specific search terms, local discovery, content topics and advertising opportunities can differ significantly.
EXPLORE OUR INDUSTRIES
Digital marketing built around the businesses we serve.
Explore how Prestij approaches digital visibility, customer journeys and growth opportunities in different industries.
01
Hotels, Lodges & Accommodation
Help travellers discover your property, build confidence and move from online discovery to enquiry or booking.
02
Manufacturing & Industrial Businesses
Make your products, capabilities and company easier for potential buyers and business customers to discover.
03
Real Estate Businesses
Help property buyers, sellers and investors discover your business, listings and real estate services.
04
Private Schools & Education
Help parents discover your school, understand what you offer and take the next step toward enquiries and applications.
05
Airbnb & Holiday Homes
Make your property easier to discover, build trust with potential guests and generate more direct enquiries.
06
More Industries Coming
We are continuing to develop industry-specific digital marketing strategies for more Kenyan businesses and sectors.
THE PRESTIJ APPROACH
One strategy. Multiple digital channels. A strategy shaped around your industry.
We do not believe every business should market itself in exactly the same way. We look at the customer journey, visibility opportunities and business goals within your industry.
Then we connect the relevant channels so your digital presence works as one system.
Search
SEO + Local SEO + AEO
Visibility
Google Business Profile + listings
Engagement
Social media + content
Demand
Google + Meta + TikTok advertising
Conversion
Website + enquiries + customer journey
Measurement
Analytics + reporting + optimisation
LOOKING FOR YOUR INDUSTRY?
Start with the business you are building.
Choose the industry that best describes your business and explore how we approach its digital marketing challenges.
If your industry is not listed yet, you can still talk to us about your business and we can look at your digital presence, customer journey and opportunities.
READY TO GROW YOUR DIGITAL PRESENCE?
Let’s build a digital marketing strategy around your industry.
Tell us about your business, your customers and where you want to improve your digital presence.